Target Sales Formula:
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Cost Volume Profit (CVP) analysis is a managerial accounting technique that examines the relationships between costs, volume, and profits. It helps businesses understand how changes in these factors affect overall profitability and determine the sales volume needed to achieve target profits.
The calculator uses the target sales formula:
Where:
Explanation: This formula calculates the total sales revenue needed to cover both fixed costs and achieve the desired profit target, based on the contribution margin ratio.
Details: Calculating target sales is crucial for business planning, budgeting, and setting realistic sales goals. It helps businesses determine the revenue needed to achieve profitability and make informed decisions about pricing, cost control, and sales strategies.
Tips: Enter fixed costs and target profit in dollars. Contribution margin should be entered as a decimal between 0 and 1 (e.g., 0.4 for 40%). All values must be valid (positive numbers with margin between 0-1).
Q1: What's the difference between fixed and variable costs?
A: Fixed costs remain constant regardless of production volume (rent, salaries), while variable costs change with production volume (raw materials, commissions).
Q2: How is contribution margin calculated?
A: Contribution Margin = (Selling Price - Variable Cost) / Selling Price, expressed as a decimal.
Q3: What is a good contribution margin ratio?
A: This varies by industry, but generally a higher ratio is better. Ratios above 0.4 (40%) are typically considered strong.
Q4: Can this calculator be used for service businesses?
A: Yes, the CVP analysis applies to both product-based and service-based businesses, though the cost structure may differ.
Q5: How often should target sales be recalculated?
A: Target sales should be reviewed regularly, especially when costs change, prices are adjusted, or market conditions shift.